To celebrate the release of Nothing Was The Same today, Drake dropped the visuals for “Hold On, We’re Going Home.” What I was expecting to be a fairly basic love fest in the form of a music video, turned out to be quite the cinematic experience.
We all know by now that Hov has a love for art and all that surrounds it. So why not perform inside the MoMA and shoot it as your video? That’s exactly what Mr. Carter did. Incorporating actors, art dealers, writers, street dancers, 9th graders and legends only adds to the allure. From the ever so powerful Marina Abramović, to the comical Judd Apatow, to youthful blackbelt Toby Kinberg, Jay-Z brings extraordinary energy to whomever is in his presence.
Legends of the Summer is a fitting name. Justin Timberlake, with his boy band turned solo platinum recording artist status, an SNL skit here and there, some golf with Bill Murray, and maybe even a film with Mila Kunis. Then there’s Jay-Z, arguably the biggest Hip Hop mogul, along with being one of the most influential persons in the world, he happens to be a decent business, man. Both of which are fresh off platinum albums, it doesn’t get much better then that. As soon as the two gentlemen stepped on to that stage, this untouchable aura arrived, and infected the building for over two hours.
Here’s part two of Hit-Boy’s “Jay-Z Interview.” The production comes with a helping hand from Childish Major, and the video was directed by Jelani Fresh. If you’re still in the dark about the Hit-Boy, you can read HERE, and check out his HS87 crew HERE.
“Power Trip” is the first official taste of Cole’s sophomore album, and tonight the visuals surfaced. I’m happy to say, the video was not what I was expecting. Jermaine throws in a heavy storyline with a twist. Born Sinner drops June 25.
If you’re looking for a little background information, give “Dreams” a listen off The Warm Up
King Kendrick drops another video from his notorious good kid, m.A.A.d. city, which was arguably the best album of 2012. The contrast between Paris and his roots (“where my damn Dominos at?!”) makes for a rather artistic vibe.
Captivation at its finest.