The Lonely Island is back at trolling the Hip-Hop industry hard. Andy Samberg and company call up Kendrick Lamar for a verse, Adam Levine for a hook, and Kenny “Fuckin” Powers (Danny McBride) to play a fitting roll; cokehead. The topic of discussion this time around; Drake’s infectious saying/lifestyle “YOLO,” which has been graciously changed to ‘You Oughta Look Out.’ I appreciate them poking fun at the rap game, sometimes it’s fun to add a little humour in the mix, all that beefing and ballin’ gets a little serious.
As part of Jay-Z’s Life + Times cultural hub, his YouTube channel pokes it’s head in on some interesting topics. He has enlisted long-time Hip Hop enthusiast Elliot Wilson to weigh in on the ongoing debates of the industry. In the last couple weeks, some great videos have surfaced; the rivalry between the Knicks and Nets, we see Black Hippy on tour, and the debate on whether Kendrick Lamar is hype or real.
Frankie did his thing on SNL last night, as well as dropping well-timed visuals for “Pyramids.”
Directed by Stuart McIntyre in collaboration with Ogilvy Paris.
This is part of Louis Vuitton’s “The Greatest Words” by Muhammad Ali series, featuring Yasiin Bey (Mos Def). This campaign and video is incredibly captivating. When you take one of the greatest boxers of all time, one of the most prominent designer companies, and a conscious rapper, you get class.
